Reframing guidelines: A step-by-step approach to building a narrative change campaign

Description

This online toolkit, published for the project Reframe the Debate: New Migration Narratives for Constructive Dialogue, offers a step-by-step guide to developing a narrative change campaign. Using migration as a case study, the toolkit provides secular lessons focused on data, impact, and facts for any congregation, organization, or individual interested in using narratives or storytelling to foster change.

Features

• 30 articles
• Case study on migration
• Diagrams
• External resources linked

Practical Applications

• Learn how to develop a narrative change campaign to meet your congregation's communication goals.
• Learn basic definitions, messaging, adaptation skills, and data analysis for a successful campaign and determine if your congregation can implement a narrative/storytelling campaign.