Description
This resource helps congregational leaders understand what social listening is and why it's important to do it. "Social Listening for Churches" suggests that monitoring online conversations about congregations can help churches engage with their communities effectively and stay relevant. The article defines social listening, makes arguments for its use, and lists free tools and strategies.
Features
- Definition and rationale for social listening
- List of free tools
- Summary of best practices
- Listen to article
Practical Applications
- Learn how to find conversations about faith on Reddit, TikTok, and other social media so your congregation can participate in online discussions.
- Find out who from your congregation should be involved in social listening in order to take action on what you hear.
