Our congregations often resort to silence in times of crisis, attempting to avoid missteps or shine a light on an emerging issue. But in our increasingly interconnected world, where transparency and authenticity are valued, how a congregation responds can make or break it in times of crisis.
A crisis can be simple or the most catastrophic issue a congregational leader can face, and a crisis communication plan is a critical part of any communication strategy. These resources provide frameworks, best practices, and clear next steps to plan a comprehensive communication strategy that honors congregations and the community they care for in times of crisis.
