Description
This webinar offers a comprehensive introduction to the basics of crisis communication for congregational leaders. Streamed live by the Georgia-Cumberland Conference of Seventh-Day Adventists, the webinar features Bryant Taylor, the Communication Director for its Southern Union Conference and Editor of "Southern Tidings."
Presenting from a Christian-based perspective, Bryant highlights that a crisis is a reputation-defining event for congregations. By sharing key practices, questions, and examples, he shows that a crisis does not define the congregation, but the response does.
Features
- Definition of crisis
- Crisis categories
- Crisis management plan
- Timeline frameworks
- Biblical examples
- Transcript
Practical Applications
- Create a crisis communication plan using this webinar as a starting point to understand the basics of messaging and tone for your congregation's unique needs.
- Learn the basics of what not to do during a time of crisis to help your congregation avoid miscommunication or loss of credibility.
- Watch at 46:02 to view a good example of a crisis response statement.
- Watch at 47:42 to view the Q&A and learn more from congregations interested in crisis communication.
